Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on teleseminars.

Let’s start with the question:

Can you charge for a teleseminar, or is it better give it away free then try and sell your products while on the call?

I like to do both - charge and do free calls. I’m going to give you a few things to think about here.

When doing a free call, you will get more people on it, but they are going to be less qualified. What I mean by this is if you are going to try to sell a product or service, they aren’t as good as a prospect compared to someone who has paid for the call.

There are a number of models out there. One of the ones that I like is doing a free call and then up selling people right away to purchase the mp3 and transcripts. So I do not give the mp3 and the transcripts away for free. The reason being for this is because I want to establish a value for those out of the gate and the easiest way to do that is by selling it. I like to do a registration offer, which basically says something to the effect of, “Congratulations on your registration. Would you like to take advantage of our special offer since you just registered, which would provide you the mp3 and the transcript for $10?”

Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.

So, I am kind of hitting both markets at the same time. I am hitting the freebie seekers and I am providing content for them and they are getting great value by joining me. The only challenge is inconvenience. They have got to be there at the time of the call in order to listen to the content.

Then I am also building a sub list of more qualified people who are willing to take their credit card out of their wallet and invest in the materials that I have even though it is only $10. I do that for a reason because I do not want it make a huge hurdle. I want to capture those people right away just so that I have identified who they are and at the same time I have established value for the mp3 and the transcripts. I am training people to know that the mp3 and the transcripts are something of value that they need to pay for. It is not free.

I do not like giving everything away for free. I do not think it helps your whole back end sales. I like to try to qualify people as much as possible, establish value where I can and this model has worked really well for me. Provide the call for free so the freebie seekers still get what they want. Provide the mp3 and transcripts for an up sell price. I like to offer them a deal at the time of registration. So again I give it to them for $10. And I let them know that after the call I will be selling it them for $47 or $97 or whatever the price may be.

Then at the same time you have also created a sub list of more qualified prospects. You could probably follow up with that sub list a lot harder than you could with your freebie seekers because they have expressed more of an interest based on the fact that they have proven that they will pull out their wallet.

Doing a teleseminar you have the opportunity to both charge for the call and give it away for free and get qualified buyers another way. Think about what you want to accomplish for the call and the type of market you might have if you are charging for it.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com

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